Nordic Corporate Social Responsibility Conference

The idea was not to discuss too much theory, although some good and useful definitions were presented. It was more about to present practical cases and experience, what works and what does not work. It was a clear conclusion, that yes, CSR can both - be good in itself and for the company performance as well.

The Danish Ambassador Jørgen Molde and Norwegian Ambassador Leif Arne Ulland co-opened the conference.

Vladas Lašas, the owner of Skubios Siuntos/UPS Lithuania and one of the winners of the Business for Peace award in Oslo talked as the first speaker and emphasized that the company should create happiness among the employees and involve them into projects that are good for both - the company and themselves. This creates higher flexibility, the employees takes more responsibility and the efficiency in the company is larger. It really pays off to be social responsible and create happiness. 

Later following speakers were providing their knowledge. 

If to put the conclusion into three short phrases then it would be:

The CSR activities should be a clearly integrated part of the entire company strategy, if the CSR activities follows and goes together with the normal business activities, then it will be part of the clear corporate communication towards the society and pay off

The entire organisation should get involved into the activities – and CSR is about creating positive motions internally in the company and towards the society

It all takes time and as anything else in the world, if to improve performance you need to invest into your organisation and your employees

 

The speakers besides the already mentioned were:

Lyra Jakulevičienė, Head UNDP Office in Lithuania

Peter Levin, Quality Assurance Manager, AF-consult

Audrius Šileika, Head of Department, Det Norske Veritas

Alexander Michael Gibb, Advisor to the CEO of SEB bank and Head of Sustainability

Artti Aurasmaa, SEO, 3 Step IT

Daivutė Jokšienė, Market development department director, Statoil Fuel and Retail Lithuania

Katerina Pavlidi, General Manager, Gjensidige Baltic Lithuanian Branch

Inga Gurauskienė, Institute of Environmental Engineering (APINI) Kaunas University of Technology.

The conference was closed by Swedish Ambassador Cecilia Ruthström – Ruin

 

Moderation was done with strong comments and experience from Linas Dičpetris, Partner, Ernst&Young Baltic.

This conference is a part of the Norwegian days and we are thankful to the Norwegian Embassy for the sponsorship they provided in that respect.

 

But also the sponsorships of:

ISM executive school

AF-consult

3 Step IT

 

The Nordic chambers are now working further on a strategy how we can continue promote best practices within CSR – and you will soon hear more.

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